· Minimum 4 years of work experience · Minimum 25 years · University or bachelor degree · TOEFL or equivalent English proficiency test * EMMS Program accepts TOEFL, Cambridge, IELTS and ESADE English test (on Saturdays, Barcelona and Madrid).
Para qué te prepara
The Executive Master in Marketing & Sales is a unique programme conducted by two of the most prestigious business schools in Europe. Participants who undertake this 14-month degree programme for current and developing executives will become more knowledgeable professionals, more substantial contributors to their companies, more international thinkers and stronger business leaders.
Dirigido a
Global executives with a minimum of 4 years of work experience and minimum 25 years old. Holder of a bachelor degree and fluent in English.
Instalaciones del centro: ESADE Executive Education
Milan Via Bocconi, 8 Milán Milano (Italia)
C. Mateo Inurria, 25-27 Madrid 28036 Madrid (España)
Avenida de Esplugues, 92-96 Barcelona 08034 Barcelona (España)
Temario del curso
Systematize marketing skills and grasp new marketing perspectives
Become a marketing and communication manager in an international company
Achieve a deeper understanding of consumer behavior and marketing techniques
To take on an export or marketing director position
Gain theoretical marketing knowledge and practical sales direction
Become better prepared to face new challenges in professional life
Fundamental Courses Module 1 January - March 2012
Marketing Management
Sales Management
Channel Management
Residency module: January 16 - 21 (Milan) Distance Learning: January 23 - March 03 (Online)
Module 2 March - May 2012
Marketing Research
Brand Management
Going to the Market
Residency module: March 05 - 10 ( Barcelona) Distance Learning: March 12 - May 12 (Online) Advanced Courses
Module 3 May - July 2012
Price Strategy and Management
Culture and Anthropology
Strategic Marketing
Residency module: May 14 - 19(Milan) Distance Learning: May 21 - July 07 (Online)
Module 4 July - September 2012
International Marketing Management
Finance for Marketing and Sales
Integrated Marketing Communication
Residency module: July 09 - 14 (Barcelona) Distance Learning: July 16 - September 15 (Online) Summer Break: August 06 - 19
Module 5 September - November 2012
Digital Enablers
CRM and Business Intelligence
Face-to-face workshop: Negotiation Skills
Face-to-face workshop: Making Marketing and Sales work
Residency module: September 17 - 22 (Madrid) Distance Learning: September 24 - November 10 (Online)
Module 6 November 2012 - January 2013
Marketing Creativity and Innovation
Sales Management (Advanced)
Residency module: November 12 - 16 (Milan) Distance Learning: November 19, 2012 - January 19, 2013 (Online) Winter Break: December 23, 2012 - January 1, 2013
Module 7 - Graduation February 20 - 22, 2013 (Barcelona)
Face-to-face workshop: Negotiation Skills
New Trends in Marketing
Top Managers Address
Head Hunter Address
Business Project Presentation
Graduation Ceremony
Each course will start with a face-to-face residential session, continue online and end with a final exam in the next face-to-face session. The first two modules are devoted to Fundamental Courses that ensure a solid, common base. Other modules are dedicated to Advanced Courses. The programme ends with the Business Project.
6 Fundamental Courses The six Fundamental Courses are key to the development of essential marketing and sales management knowledge. These courses represent the building blocks for your emms experience, and they provide a common language for all participants.
10 Advanced Courses The ten Advanced Courses will improve your understanding of specific marketing and sales management activities, and give a distinctive imprint to your knowledge base.
3 face-to-face workshops:
Making Marketing and Sales work:
Negotiation Skills:
Communication Skills: This a short and intensive course to allow participants to boost their skills in situations such as public speaking, conducting one-to-one interviews, negotiations, working in groups and managing teams. The course also focuses on non-verbal communication.
Business Project The Business Project is a highlight of the programme and is conducted in small teams at the end of the coursework. Participants help a company develop a solution to a real business problem and also compete for an award. Here is an opportunity for participants to apply their newly acquired knowledge and work closely with some of their colleagues.
Individual Executive Coaching An "Executive Coaching" program has been added to the emms program to help candidates redesign their professional profile by utilizing their knowledge, experiences, attitudes and skills to leverage their business performance. The "Executive Coaching" is structured around both individual and plenary sessions and it is present in the emms program starting from the first module and remaining throughout the entire course.
Program in partnership with SDA Bocconi School of Management
