The current professional must be prepared to face a business world increasingly globalized, so at ESIC, we have developed a leading international MBA, taught entirely in English, which aims to provide an overview and International market.
Dirigido a
We seek proactive people willing to develop a professional management career.
Cl. Santaló, 36 Edif. Las Américas Barcelona Barcelona (España)
Plaza Mayor, 19 (37002) Salamanca Salamanca (España)
Av. Valdenigrales s/n Pozuelo De Alarcón 28223 Madrid (España)
Temario del curso
Descripción general The current professional must be prepared to face a business world increasingly globalized, so at ESIC, we have developed a leading international MBA, taught entirely in English, which aims to provide an overview and International market. The program includes an exclusive residential area in China to apply the knowledge acquired during the course.
The aim of the Master in Business Administration course is to prepare students to undertake responsibilities in general management with ethical principles and effective and efficient business criteria. The main concern of an MBA programme is to ensure that what students learn is what companies need to know.
The MBA answers the question, "What do companies need their executives to know in order to carry out top management tasks?". This is the starting point for the preparation of effective business professionals.
The sequence of events can be compared to a production process: the raw materials are the people who decide to enrol for the course, the production process is the MBA programme itself and the companies they will work for are the customers who must 'acquire' the 'finished product': A qualified professional ready to take on management responsibilities.
Perfil del alumno We seek proactive people willing to develop a professional management career.
Candidates must have completed higher education studies, be in possession of a satisfactory academic record and fluent English. Professional experience and knowledge of languages, as well as any other merit either of a professional or personal nature, will be valued by the Admissions Board.
Metodología All the subjects in this Programme include the necessary theoretical and practical contents required to enable students to carry out appropriate management tasks. One of the most characteristic methodological approaches used by ESIC is the reduced number of students in each class that facilitates the debate an analysis of the above mentioned contents with faculty during normal class work.
Moreover, the Programme also includes practical case studies and exercises in order to develop the students' analytical skills and an exclusive residential area in China. They will have to provide solutions by means of putting into practice the knowledge acquired during the programme.
Our faculty is made up by professors with a wide business experience in some of the most important national and international corporations. Students decision-taking skills are also strengthened through our business simulator which uses the latest computer technology to emulate real business situations.
We truly believe this is the best way to give the students the opportunity to experience the day-to-day activities and responsibilities of a business professional. Our teaching methodology encourages collaboration among team members to enable them to develop projects and solve case studies.
Programa
PHASE I The programme begins with a brainstorming of the knowledge all the participants should have. It begins with the basic macroeconomic concepts which will put them in the current economic scenario. It continues with the strategic management approaches which will allow them to develop the ability to analyse and understand the key factors of business management. It then ends by teaching them the basic concepts of accounting, and learning the most usual quantitative methods, facilitating a level of comprehension which lays the foundations to easily follow the exercises and case studies given throughout the course. Understanding these factors is going to depend, among other aspects, on the reading and interpretation of accounting and statistical information that appears in most of this type of exercise.
Business Basics
Economic structure
Business project
Strategic planning and management
Analysis of the competitive environment
Economic policy of the company
Quantitative Methods
Financial Accounting
Cost accounting and management
Financial management
Financial simulation
PHASE II This phase is divided into two parts: the first is called "BASIC PROCESSES" and the second "OWNPROCESSES IN INTERNATIONAL ENVIRONMENTS". The mission of both parts is to look in-depth at basic resources of the company, divided into the different management areas which make up the organisational structure, the relationship which exists between them, and their coordination in order to reach a sustained competitive advantage which will allow organisations a long-term existence. At the end of this phase, the participant will carry out a strategic approach and will acquire the language and knowledge essential for understanding the specialists of each area and coordinate their activity, with a view to reaching strategic objectives, whether these be on a local, regional, national or international scale.
FINANCIAL AREA
Economic-financial analysis
Financial Calculation
Managing current assets
Investments
Management control
Financial strategy
Fiscal management
Economic-financial simulation
AREA OF OPERATIONS AND INNOVATION
Organisational Structure
Process of industrial production and services
Design and engineering of a product
Production systems
Stock management
Supplies and purchasing management
Logistics of a finished product
AREA OF MARKETING AND SALES
Basics of marketing and field of application
Commercial research
Segmentation and Positioning
Marketing Plan
Organisation of sales networks
Sales team management
Marketing in Internet and electronic commerce
Product, price and distribution policies
Publicity, Promotion and Public Relations
Merchandising
AREA OF HUMAN RESOURCES
Human Resource Policies
Strategic planning of human resources
Skills management
Description and evaluation of posts
Recruitment, selection and integration
Professional skill development
Salary structure
Hiring policies and social labour relations
Business culture
Climate
Organisational change
e-management Conversion
AREA OF INFORMATION SYSTEMS
Strategic approach of Information Systems: the role of technology in the company
ERP systems ( Enterprise Resources Planning) and DSS (Decision Support System)
The CRM (Customer Relation Management)
Business Intelligence: Datawarehouse and DataMining
Strategy and Decision: Balanced Scorecard
AREA OF INTERNATIONAL FINANCE
The reasons behind international trade
Balance of payments and adjustment mechanisms
Change control
Foreign Exchange Market
The exchange rate market
Exchange risk and hedging techniques
Financial simulation of exchange risks
International management of the treasury
Selection of foreign investments
International Finance
Organisational change
e-management Conversion
PHASE III This phase is totally focused on the personal development of the person and their behaviour as a manager. It allows them to analyse their own attitudes and evaluate their communication ability with the rest. They will also exercise the development of essential skills, not only as a manager of people, but also as manager of situations and their control.
AREA OF INTERNATIONAL TRADE
International markets
European Union Market
International Marketing
Foreign Trade in the European Union
International hiring
International methods of payment and collection
Export consortiums
Official credit in exports
Credit insurance in exports
International distribution
International transport
Interpersonal communication
Training of groups and dealing with conflicts
Creativity techniques
Time management
Oral expression
Chairing meetings
PHASE IV We discover and put into practice the management skills necessary for identifying aims, designing paths which lead to them, setting objectives, knowing, understanding and interpreting information for carrying out adequate analysis, and coexisting with highly qualified teams of professionals in their respective specialities.
The management function: leadership, motivation and management styles
Determining and controlling objectives
Analysis of problems and decision taking
The human factor in the company and emotional capital
PHASE V Will apply the knowledge acquired throughout the programme in the creation of a real business project. A business plan will be structured and a project will be carried out which will turn the participant into an entrepreneur with initiative and the ability to act.
