La Escuela Superior Empresarial y de Relaciones Públicas (ESERP), es una institu ción reconocida en el ámbito nacional e internacional, oficialmente autorizada para impartir enseñanza a nivel universitario, al cumplir los requisitos establecidos en el Real Decreto 557/1991 sobre Creación y Reconocimiento de Universidades y Centros Universitarios. Tiene Campus universitarios en B...
Instalaciones del centro: Eserp Business School - Fundación Universitaria -
Calle Balmes, 50 Palma de Mallorca 07004 Islas Baleares (España)
C/Girona 24 Barcelona 08010 Barcelona (España)
C/ Costa Rica, 9 Madrid 28016 Madrid (España)
C/ Costa Rica, 9 Madrid 28016 Madrid (España)
C/ GIRONA 24 BARCELONA 08010 Barcelona (España)
C/ Costa Rica 9 Madrid 28016 Madrid (España)
Temario del curso
Case Method and Simulation Case Method and simulation, combining theory with the analysis and discussion of the business practical cases (practical cases of ESERP Business School, IESE Business School, Queen's University, IMD International, Harvard Business School and some others). Renaissance Balanced Scoreboard Tool homologated by the creators of the Balance Scorecard Methodology, David Norton and Robert Kaplan from the Harvard Business School to be applied on:
Costs obtained by activities
Activities process optimization
Finance Strategic Operations
Marketing Operations
Intelligent Technology It is used as well the Intelligent Technology, to solve in the most efficient way all the business situations and activities.
The master is developed in sessions taught by faculty members, professionals and business executives from the different areas of specialization. It is completely necessary that, in order to obtain the Master certification, the students should attend an 80% of all the classes; to succeed the final Master project, and all the evaluations and exams that will take place through the courses.
The 1,500 hours will be distributed within the classes and the additional projects managed part time by our staff as well as the team work, individual preparation and the creation of the final project.
Módulos
Module 1: Business Policy and Business Administration. Strategy.
Module 2: Strategies and Policies of Marketing Management.
Module 3: Economic Control and optimization of results.
Module 4: Production Management, Operations, Logistics and Quality Control.
Module 5: Commercial Management: organization of commercial networks.
Module 6: Managerial Skills: Coaching, Empowerment, Leadership and Organization.
Module 7: Economic Analysis of Managerial Decisions.
Module 8: Financial Management: Management, Strategy and Value Creation.
Module 9: Company Assesments: mergers, procurement, joint-venture.
Module 10: Globalization and Internationalization of Markets. Analysis.
Module 11: Managerial Ethics and Social Corporate Responsibility.
Module 12: Branding: The Management of the Value of a Brand (Know-How).
Module 13: The social agents: Union and Employee Head Offices. Cooperation and resolution of labour conflicts.
Module 14: Judicial and fiscal treatment of the managerial activities.
Module 15: Technological Innovation in the companies. Management of global knowledege.
Module 16: Balance Scorecard: strategies design for management.
Module 17: Business Game: simulation of Business Management.
Module 18: Final Project: Strategic Business Plan.
ción reconocida en el ámbito nacional e internacional, oficialmente autorizada para impartir enseñanza a nivel universitario, al cumplir los requisitos establecidos en el Real Decreto 557/1991 sobre Creación y Reconocimiento de Universidades y Centros Universitarios. Tiene Campus universitarios en B...
